Good game, bad business model

Whats a good way to discourage someone from playing your game? Putting an ad after the first try. Oh say they keep playing. Well then they can have an ad after every 3 games or so. Terrible business model for a game where you die easily. You see so many unskippable 15 second ads. This app creator is obviously WAY too greedy.

DubNation04 about Dot Wave, v91